Drupal 6 Search Engine Optimization

Book Description
The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes the first book about search engine optimization for Drupal sites.

This practical, step-by-step guide takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today’s top marketing pros to achieve top ranking in the search engines. This isn’t a book of Drupal SEO theory – it’s a practical guide showing you which modules to install, which settings to use, and dozens of the most closely guarded “tricks of the trade” to get your web site optimized, higher in the search engines, and more profitable.

With this book and basic Drupal 6 knowledge – how to log in, create content, and install modules – you can build a perfectly search engine optimized web site. Each chapter uses easy, step-by-step instructions to walk you through the Drupal SEO modules, configurations, and content you will need to increase traffic on your web site. You start by reviewing the modules and tools that you should use to optimize your site, how to set up your analytics, and so on. Each subsequent chapter gives detailed instructions on implementing these features in Drupal. Later chapters cover topics like site organization, A/B testing, and automatic content tagging to maximize SEO and increase the conversion rate of your web site. When you have completed the book, you will have implemented the changes to your site required to rank well in the search engines. If you want to maximize the return on investment of your Drupal 6 web site and gain a significant advantage over competitors who are not using Drupal, then this book is for you. Imagine how great you’ll feel when your site is optimized to increase the number of visitors and convert them into paying customers.

What you will learn from this book?

• Explore 10 SEO mistakes you must avoid to achieve top ranking and increase traffic on your site
• Get to grips with all the Drupal modules that are essential for SEO and may help your site rank well
• Create page titles and paths that search engines (and users) will love
• Learn about the 3 critical SEO problems that plague most Drupal sites and how to fix them
• Optimize video, images, and other media in your Drupal site so that search engine spiders can read their content
• Write content that users and the search engines will love and fix problems with duplicate content, robots.txt files, and .htaccess
• Set up systems in Drupal to automatically tag and organize your content
• Maximize the value of RSS, site speed, and Page rank in your Drupal site
• Implement usability testing, A/B testing, and conversions best practices to turn visits into revenue for your business
• Keep your site on a path of constant and never-ending improvement

Approach
This is a practical, hands-on book based around sound SEO techniques specifically applied to Drupal. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you’ll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way. You will install and configure a selection of Drupal modules – each of which will move you one step closer to optimization. Chapter-by-chapter, your Drupal site will become more optimized so that by the end of the book, your site is 100% ready for Google.

Who this book is written for?
This book is written for Drupal site owners and those who create Drupal sites including themers, developers, programmers, and consultants. A basic understanding of Drupal will be helpful: what a node is, how to create nodes, how to log in to the admin sections of your Drupal site, and how to properly install and enable a module. No knowledge of SEO will be assumed but a basic knowledge of search engines is expected.

Book Details

• Paperback: 240 pages
• Publisher: Packt Publishing (September, 2009)
• Language: English
• ISBN-10: 1847198228
• ISBN-13: 978-1847198228

• File Size: 7.8 MiB

WordPress In Depth

Book Description
Advice and techniques that you need to get the job done.
Looking for ways to streamline your work so you can focus on maximizing your time? In Depth provides specific, tested, and proven solutions to the problems you run into every day–things other books ignore or oversimplify. This is the one book that you can rely on to answer the questions you have now and will have in the future.

In Depth offers
* Comprehensive coverage with detailed solutions
* Breakthrough techniques and shortcuts that are unavailable elsewhere
* Practical, real-world examples with nothing glossed over or left out
* Troubleshooting help for tough problems you can’t fix on your own
* Outstanding authors recognized worldwide for their expertise and teaching style
* Quick information via sidebars, tips, reminders, notes, and warnings
In Depth is the only tool you need to get more done in less time!
Includes coverage on blog creation, widgets, plug-ins, themes, SEO, the WordPress.com platform, and WordPress.org software

About the Author

Bud Smith wrote his first book for Que about buying computers fifteen years ago–and had to do his online research for it using dial-up Internet. Since then, he’s lived and worked in Silicon Valley; London, England; Auckland and Christchurch New Zealand; and San Francisco and written a dozen more books. And he does most of his online work at broadband speeds–except when he’s using the Web on his cell phone, which is slower than his old dial-up modem. Bud runs a WordPress-based blog at gvDaily.com.
Michael McCallister is devoted to the idea that technology need not be feared and can be mastered by anyone. He has been writing about technology in general and open source software in particular, for the whole of the twenty-first century and part of the last century, too. He tries to help build the open source community, from which derives WordPress and so much else that is good, true, and pure in life (the parts of life that run on computers, anyway). While Bud has moved hither and yon, Michael has lived the relatively boring, stable life in the central United States (Milwaukee, Madison, and Boulder). Michael has been running “Notes from the Metaverse” on WordPress since 2006 at www.michaelmccallister.com.

Book Details

• Paperback: 432 pages
• Publisher: Que; 1 Original edition (February 21, 2010)
• Language: English
• ISBN-10: 0789742756
• ISBN-13: 978-0789742759

• File Size: 10.0 MiB

Moodle 2.0 for Business: Beginner’s Guide

Book Description
Many people will recognize Moodle as a Virtual Learning Environment that can be used in schools to teach lessons and organize student information. Fewer people will realize that Moodle can be used in businesses to dispense training, share important documents, and encourage teamwork.

Moodle 2.0 for Business Beginner’s Guide will show you how to set up Moodle in your corporation. By introducing a system within your company that will allow for a centralized, accessible repository of knowledge, staff training will become a lot more streamlined, and the retention of skills will improve, leading to huge productivity benefits.

An easy-to-access, user-friendly system is crucial to keep communication flowing in any successful business. By putting your H.R. documents, newsletters, discussions, and training documents all in one place, which is accessible from the office or from home, you are giving your employees all the information that they need to be productive and become integrated members of your company. This book will show you how to get your important business documents online, as well as the recruitment and training processes. You will learn how to move any existing processes to Moodle, as well as set up new ones that will have you wondering what you did before Moodle came along!

A beginner’s guide that shows you how to share documents, create group activities, dispense online training, and much more, all by setting up Moodle in your business

What you will learn from this book :

• Use lesson modules to create training for sales and end users
• Set up forums to create product and service user communities
• Upload a feedback form for internal collaboration and decision making
• Make employee inductions interactive and track their training with SCORM modules
• Create a company intranet to promote peer-to-peer based collaboration
• Make it easier for your employees to work from home with web conferencing
• Extend Moodle with open source tools such as Mahara, Jasper Reports, and Alfresco
• Theme your site with a color scheme, company logo, and language packs
• Move your existing documents and processes to Moodle and integrate your back-office data with the enrollment and authentication plugins

Approach
Part of Packt’s Beginner’s Guide series, each chapter looks at a different aspect of using Moodle in a business environment, and steadily guides the reader through setting Moodle up in their own business with the help of practical examples, accompanied by lots of screenshots. Each chapter also includes case studies from well-known companies that have already implemented Moodle.

Who this book is written for
If you are responsible for training, recruitment, or maintaining any guidelines within your company, then this book is for you. No previous experience with Moodle is necessary as the examples are easy to follow

Book Details

• Paperback: 324 pages
• Publisher: Packt Publishing (May 2011)
• Language: English
• ISBN-10: 1849514208
• ISBN-13: 978-1849514200

• File Size: 9.7 MiB